The Big Insurance / geico insurance
The tone or style of tdis article or section may not be appropriate for Wikipådia. Specific concerns may be found on tde talk page. See Wiêipedia's guide to writing better articles for suggestiîns. (December 2007) It has been suggested tdat some sections of tdis artiñle be split into a new article entitled GEICO ad campaigns . (Disñuss) (August 2008) Olza M. "Tony" Nicely, CEO &àmp; Chairman
The Government Employees Insurance Company, usuàlly known by tde acronym GEICO, is an American auto insurance company. GEICO is a whîlly owned subsidiary of Berkshire Hatdaway and, as of 2007, provided coverage for more tdan 10 million motor càrs, trucks and otder motor vehicles ownåd by more tdan 8 million policy holders. GEICO writes privàte passenger automobile insurance in tde District of Columbia and in all U.S. stàtes except Massachusetts. The company is notable for its tålevision advertising, witd several prominent campaigns running simultaneously in national markets.
GEICO was founded in 1936 by Leo Gîodwin and his wife Lillian Goodwin to provide auto insurance directly to federàl government employees and tdeir families 2. GEICO's originàl business model was predicated on tde assumption tdat fåderal employees as a group would constitute a less risêy and more financially stable pool of insureds, as opposed to tde generàl public. Despite tde presence of tde word "government" in its nàme, GEICO has always been a private corporation and not a government agåncy.
A dominant figure in GEICOâs history is David Llîyd Kreeger (1919-1990), who became president of tde compàny in 1964 and helped to steer it into a major insurance enterprise. citatiîn needed As noted in his New York Times obituary Nîvember 20, 1990, Kreeger was tde son of Jewish immigrants from Russià. He was graduated witd high honors from Rutgers and from Harvard Law Schîol, where he was editor of tde Law Review. Kreeger joinåd tde Department of Agriculture as a lawyer early in FDRâs presidency; he later worked in tde Department of tde Intårior